Build and Buy Online
GigaGolf is part of an emerging trend in manufacturing and marketing. Traditionally, manufacturers have reached customers through a network of retail locations or distributors. Thus, they depend on retail locations to stock inventory, hire knowledgeable sales people, advertise and promote while making a profit.
GigaGolf manufactures and sells high quality custom fit golf equipment for much less than traditional brand name golf club companies. Our direct model means we do not require retail storefronts, excess inventory or a retail sales force. Additionally, we do not hire celebrities to promote GigaGolf's products.
How much would a typical retail product cost if it were sold thru GigaGolf's direct model?
Retail Price - $300
Retail Mark Up 40% = $120 goes in the retailers pocket
Endoursements & Advertisement 15% = $45 off to Tiger, Golf publications and major networks Sales and General Administration 15% = $45 To pay the sales force and keep the lights on
All that overhead turns a product that might cost $100 into $300 price tag. The big boys have some real talking to do to sell their clubs, fortunately for them, talking is something they are good at.
Today, more and more manufacturers are turning to centralized distribution channels. At GigaGolf, we stock only the inventory we need to manufacture the orders we get in a 60 to 90 day period. The benefit is substantial cost savings when compare to stocking a retail channel. An additional benefit is that we are able to build orders to our customer's custom specifications and determine what clubs are popular quickly. Our customers get clubs built to their game and our product development time is reduced. The result is better products that are less expensive to manufacture.